The satisfyingly effective functionality of Arc’teryx is exactly what makes it cool-the sleek designs, enigmatic logo, and big-name celebrity endorsements from guys like Frank Ocean, David Letterman, and Drake, are secondary to the brand's outdoors bonafides. It was both a sign of the brand’s luxe status and a rebuke of the means by which so many others chase that same status a reminder that no logo or limited-edition collaboration is as cool as a product that does what it’s meant to do. Others used the song as a backdrop for posts showing rain-drenched gear from rival outdoor-apparel brands alongside captions like “Fuck it, I’m buying Arc’teryx.” Many filmed themselves nodding to the beat of the song “Arc’teryx,” by British rapper YT, with the camera angled to capture the mesmerizing effect of water beading off $700 Gore-Tex ski shells. TikTok was flooded with videos of Gen Z users showering in Arc’teryx jackets. Recently, Arc’teryx, an outdoor-apparel brand that’s been around for about 35 years, became the subject of a baffling social media trend. * All images and designs ©2022 by SAM MOrrison.This story was featured in The Must Read, a newsletter in which our editors recommend one can’t-miss GQ story every weekday. * Commercial and mass production licenses available. Sharing, transferring, redistributing or reselling the image(s) is strictly prohibited. In the event that you create a derivative work based on or incorporating one or more Images, all rights in and to such Images shall continue to be owned by SAM MOrrison.įor more information about derivative works visit and search "derivative works".ħ. If your desired use is not shown above, or if you need to reproduce an Image more than 10,000 times, please contact me.Ħ. Incorporated into print or digital material intended for public display, including trade show booths or point of sale materials.ĥ. Incorporated into film, video, multimedia presentations, or advertising for broadcast, public performance, or streaming.Ĥ. In print media, digital media, product packaging and software including magazines, newspapers, books (including print-on-demand books), e-books, advertising collateral, letterhead, business cards, product labels, CD and DVD cover art, applications (including mobile "apps"), and opt-in e-mail marketing, provided that no Image is reproduced more than 10,000 times.ģ. SAM MOrrison hereby grants you a non-exclusive, non-transferable, worldwide, perpetual, right to use, modify (resize, recolor etc.), and reproduce Images in the following ways:Ģ.
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